1991

Strauss’s hummus revolution

Strauss entered the hummus market following the acquisition of the “Mi Vami”
hummus factory, subsequently changing its name to Strauss Salads and later, to
Hummus Achla. Led by Ofra Strauss, the Mediterranean salads revolution was on its
way, the “Achla” brand was launched and with it, a broad variety of spreads and dips
that liven up the tables of millions of consumers in Israel.