1995

Unilever and Strauss: a love story

Strauss turned to the world’s biggest ice cream company, the global corporation Unilever, seeking a partnership.  The corporation initially acquired a 50% ownership stake in Strauss’s ice cream division and over the years increased its holdings.  In 2014 the Strauss family signed an agreement to sell the remaining 10% of their shares.  Unilever will be able to continue using use the Strauss brand name and logo.