2025

Inaugurating “Michael’s Campus”, named after Michael-Strauss, in Ahihud

The opening of Michael’s Campus is the realization of Michael Strauss’s vision. Michael Strauss always dreamed of developing the north and establishing Israeli industry as a global leader. For us, “Nourishing a Better Tomorrow” holds profound meaning – particularly in times like these. Building new industry in Israel at the present time is a statement: We’re here to stay, to build, to invest in the future of Israel and the north. The new facility will manufacture a variety of plant-based beverages, yogurts and desserts, integrating advanced food technology.