Global Presence

We are active in about 20 countries around the world in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There’s no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.

We are active in about 20 countries around the world in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There’s no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.

Israel USA Netherlands Brazil China Romania Australia Mexico Canada Switzerland Poland Serbia Singapore Germany Ukraine Russia UK Costa Rica Cyprus Finland Portugal

Australia

Fields of Activity

Partners

PepsiCo-Strauss Fresh Dips & Spreads

PepsiCo-Strauss Fresh Dips & Spreads' activity in Australia

Obela Australia was established in December 2011 as Obela Fresh Dips and Spreads, and began marketing the Red Rock Deli brand to leading food chains in Australia.

In September 2012, Obela Australia completed the acquisition of Copperpot’s manufacturing plant, a significant step in Obela’s global expansion journey. The acquisition gave Obela immediate access to a production facility and to an excellent operations team in Australia, which has served as the foundation for the launch of the Obela brand in Australia, based on the hummus, vision and products.

Today, Obela Australia is leader of the hummus market in the country, with 40% market share. Obela is also active in the manufacture and sale of a range of dips (such as vegetable-based dips) under three main brands, Red Rock Deli (RRD), Copperpot (CP), and Obela.