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STRAUSS GROUP CEO GIORA BARDEA APPOINTS HILA MUKEVISUIS AS GROUP VICE PRESIDENT OF HUMAN RESOURCES
18/02/2019

STRAUSS GROUP CEO GIORA BARDEA APPOINTS HILA MUKEVISUIS AS GROUP VICE PRESIDENT OF HUMAN RESOURCES

Giora Bardea, CEO of Strauss Group, today announced the appointment of Hila Mukevisuis as Vice President of Human Resources and a member of Strauss Group management. She will be replacing Nurit Tal Shamir, who has asked to step down after 10 years on the job and 22 years in Strauss Group’s HR organization. Hila, 44, holds an MA in Diplomacy and Security from Tel Aviv University and a BA in Behavioral Science from the College of Management Academic Studies. For the past four years she served as SVP, Head of Global Human Resources at Netafim, which today has 4,300 employees in the world. Before joining Netafim she spent seven years as VP Human Resources at Nova Measuring Instruments Ltd. and eight years at Amdocs, where she served in a variety of HR management positions.  Bardea: “We believe that the people in the company, its leadership, culture and our way are what have enabled us to accomplish our chosen mission and guarantee success in the long term. “As we prepare for the years to come, we believe more strongly than ever that the quality of our people, culture and leadership will continue to play a key and growing, more meaningful role in our ability to create and maintain a competitive advantage, build an agile organization with outstanding human capital, and leadership that is able to tailor the organization to the changing environment and growing expectations of our stakeholders. “Hila brings a background and extensive experience in the management of HR organizations in global companies that have undergone profound change processes following the need to adapt to a changing environment. Her broad experience in working in a multicultural environment will help us to continue to develop the human capital in our group. “Nurit is responsible for a huge part in shaping Strauss Group’s way in the past twenty years, and we are currently reviewing other senior positions to enable us to continue to benefit from her diverse capabilities in the future.” Hila will assume her new position on May 1st, 2019.  For further information:  Osnat Golan                                                                        Shlomi Sheffer VP Corp Communications & Sustainability                        External Relations Director 052-8288111                                                                       050-6208000 
Givaudan announces partnership with The Kitchen to drive innovation in the food sector
18/02/2019

Givaudan announces partnership with The Kitchen to drive innovation in the food sector

Aligned with the Company’s culture of open innovation, the partnership with The Kitchen will enable Givaudan to expand its innovation ecosystem further by connecting with Israel-based food entrepreneurs who are contributing to the creation of healthier and sustainable products and solutions.  Givaudan’s Head of Science & Technology, Flavours, Fabio Campanile, said: “Our partnership with The Kitchen is the latest example of Givaudan’s commitment to address global food challenges. We are thrilled to share our capabilities with entrepreneurs in one of the most dynamic FoodTech ecosystems in the world and jointly develop new technologies and solutions that will shape the future of good and sustainable food.” Jonathan Berger, CEO of The Kitchen, said: “Israel plays an important role in creating innovative food technologies, and our goal at The Kitchen is to nourish promising FoodTech ventures that can disrupt the global food system making it more productive, more affordable, more sustainable, and healthier. Our partnership with Givaudan will provide FoodTech start-ups with a wealth of food science knowledge and sensory expertise to help them navigate challenges in their product development journeys.”  About GivaudanGivaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF 5.5 billion in 2018. Headquartered in Switzerland with local presence in over 145 locations, the Company has almost 13,600 employees worldwide. Givaudan invites you to discover more at www.givaudan.com. About Givaudan FlavoursGivaudan’s comprehensive knowledge of local flavours, extensive global footprint and strategic insights enable close partnerships with customers wherever they may be. With a customised approach to product creation, the Flavour Division is a powerhouse of knowledge, innovation and creativity equipped to surprise customers and consumers with fresh, unique ideas and solutions. Givaudan creates lasting flavour and taste experiences that touch emotions across key segments including beverages, sweet goods, savoury and snacks; regardless of product category Givaudan’s passion is to make food and beverage products taste delicious. We invite you to ‘engage your senses’ and learn more about Flavours at www.givaudan.com/flavours. About The Kitchen Founded in 2015 as a part of the incubators program of Israel Innovation Authority, and owned by Strauss Group, The Kitchen is Israel's only FoodTech focused incubator. We address global food challenges by harnessing Israel’s renowned innovation eco-system. Some examples of our areas of interest are: Supply chain technologies, efficient food processing, sensors for food safety and quality, prolonged shelf life and reduction of food spoilage, smart packaging, ingredients and products with new health benefits, improved nutritional profiles, reduction of environmental foot prints. Discover more at www.thekitchenhub.com. For further information, please contactAleksandra Mrsa, Givaudan Communications ManagerT +41448242328E aleksandra.mrsa@givaudan.com
Giora Bardea, President & CEO of Strauss Group, today announced three new appointments in the Group
09/01/2019

Giora Bardea, President & CEO of Strauss Group, today announced three new appointments in the Group

Shahar Florence, Strauss Group CFO for the past ten years, has been appointed Chief Growth and Innovation Officer, a member of Group management. Ariel Chetrit, Strauss Israel CFO, has been appointed Strauss Group CFO and a member of Strauss Group management. Gur Zamir, Strauss Water CFO, will be replacing Ariel Chetrit as CFO of Strauss Israel. Giora Bardea said today: “The food and beverage industry has undergone rapid global changes in the past few years. We have chosen to establish a new, dedicated unit for growth and innovation in order to assure the development of capabilities and to enable us to make the necessary preparations in light of trends, needs and new business opportunities and bring them to commercial fruition. This includes solidifying and assimilating groundbreaking innovations and technologies at Strauss, cultivating and leading the world FoodTech community, strengthening the worlds of technology, including Alpha, the incubator and business development, accelerating digital transformation along the value chain, and identifying opportunities for future growth. The establishment of this unit will enable the Group to better leverage its existing assets in the spheres of innovation, entrepreneurship and technology, to make a quantum leap in the development of capabilities, to strengthen its home base and develop competitive advantages in the global arena that will enable growth in existing business areas as well as new ones in the future. The appointment of Shahar Florence, as well as the appointment of Ariel Chetrit and Gur Zamir to the senior financial management teams of the Group and Strauss Israel, is an excellent opportunity to grow and promote outstanding managers from within the Group, and I consider this a genuine success. I am certain that their personalities, experience and uncompromising pursuit of excellence will enable them to succeed and to make a significant contribution to the Group’s continued success.” Shahar Florence will manage the Group’s new innovation and growth unit and will continue to manage IT and business development in the Group. Florence, a resident of Shoham and married with three children, has served as the Group’s CFO since joining Strauss in 2008. Mr. Florence has rich management experience and before joining Strauss Group, managed Starhome, which is engaged in solutions for international mobile carriers, after having served as the company’s CFO and previously, as CFO of Promedico and Lannet. During his term of office at Strauss Group, Mr. Florence led some of the most complex business processes in the Group, such as the buyback of Strauss’s complete ownership of Strauss Coffee from former partners TPG Capital; played a meaningful role in M&A processes in the coffee company, and also accomplished significant achievements in investor relations as well as in capital and debt raising, on a scale of over four billion shekels. During Mr. Florence’s term the Group solidified its financial strength while maintaining a high credit rating during turbulent periods in the capital market, cultivating the trust of the investor public, managing the debt level, improving the tax structure, sale and purchase of real estate assets and streamlining the Group’s capital structure and cash flows. In addition to serving as Group CFO, in the past few years Mr. Florence led The Kitchen FoodTech Hub to success, recruiting 12 startups and impressively positioning Strauss in the global FoodTech arena. He was also responsible for business development moves executed vis-à-vis Strauss’s business partners in the various companies and as a member of the board of directors of most of the Group’s companies.  Ariel Chetrit, Strauss Israel CFO, has been appointed Strauss Group CFO and a member of Strauss Group Management.Mr. Chetrit, who lives in Modi’in, is married and father of two, joined Strauss Group as HQ controller and treasurer in 2008. In 2011 he was appointed CFO of Strauss Israel and played a leading, significant role in Strauss Israel’s impressive success in recent years. He was a key partner in leading and implementing strategic moves and business plans in Strauss Israel in the past eight years, led major investments in the business and devised and implemented the concept of gross profitability as a business foundation. He also drove Strauss Israel’s portfolio strategy and was a key partner in managing the challenges during the 2011 social justice protest in Israel and Strauss Israel’s preparations for the numerous, extensive regulatory processes that came in its wake, and in the initiation, leadership and implementation of SLTO processes throughout the years: lowering product prices, the nutrition strategy and the social program. Mr. Chetrit also led the productivity concept and the methodology for its realization, as well as numerous other initiatives and moves.  Gur Zamir, Strauss Water CFO, will be replacing Ariel Chetrit as CFO of Strauss Israel. Mr. Zamir, who lives in Kfar Yehoshua, is married and father of three, joined Strauss Water, then Tami4, in 2006 as CFO and served in this position until 2009. In 2010 he was appointed CFO of Strauss Water and in this capacity, played a key role in the leadership of all business moves executed by Strauss Water in Israel, China and the UK. His accomplishments include the establishment of the joint venture with Haier in China (Haier Strauss Water), his involvement in the establishment of the Virgin Strauss Water joint venture with Virgin Group in England, his leadership of the team that negotiated the collective agreement with the workers’ representatives and the Histadrut General Federation of Labor in Israel, and his key role in improving Strauss Water’s financial performance, its rapid growth, strong cash flow and double-digit profits. The appointments are scheduled to take effect in April.  For further information:  Osnat Golan                                                                        Shlomi Sheffer VP Corp Communications & Spokesperson                      External Relations Director 052-8288111                                                                       050-6208000
International kudos for a startup from Strauss Group’s The Kitchen FoodTech Hub
09/01/2019

International kudos for a startup from Strauss Group’s The Kitchen FoodTech Hub

Yofix, manufacturer of the “Only” brand, wins first place in PepsiCo’s Nutrition Greenhouse Program The company, which vied against European startups, will be awarded a €100,000 grant Israeli startup Yofix, which had its beginnings in Strauss Group’s The Kitchen FoodTech Hub, has won first place in PepsiCo’s European Nutrition Greenhouse competition. Yofix was accepted to PepsiCo’s innovation accelerator program, where it worked for the past six months along with other FoodTech startups from all over Europe. As part of the program, participants received advice and mentoring by PepsiCo’s experts. Yofix was announced as a finalist along with nine other startups and was ultimately declared the winner and recipient of a €100,000 grant. Yofix will be awarded the grant for its strategic launch and retail growth during the program.Yofix is a FoodTech startup established by entrepreneur Ronen Lavie and managed by Steve Green. The company markets its brand, “Only”, through Strauss. “Only” is clean-label, plant-based (non-dairy) dessert that contains probiotics. The product is based on rich, natural raw materials including oats, legumes, seeds and fruit.Strauss Dairies, which identified the company’s potential by as early as the initial stages, invested in Yofix together with the Israel Innovation Authority, and following a three-year process development of the product was completed, a new production line was set up at the factory in Netivot and a brand was built, which is sold today under the name “Only”. It is the first product to “graduate” from the incubator and is a 100% Israeli development. Steve, CEO of Yofix: “Winning the competition has given us an official seal for the innovation and uniqueness of our dessert on the international level. Our dream, before conquering world shelves, is for “Only” to be present in every home in Israel as part of the daily diet because of its great taste and health values.”Jonathan, CEO of The Kitchen FoodTech Hub: “We are thrilled that a giant like PepsiCo recognized Yofix’s breakthrough technology and awarded it first place in its innovation accelerator program. The Kitchen invests in promising startups and helps them break into global markets, and it is only natural for Strauss’s partners such as Pepsi and others to be part of the international breakthrough by these ventures.”PepsiCo: “It has been a privilege to partner with another stand-out group of exciting, innovative entrepreneurs in the second year of our Nutrition Greenhouse incubator program. Our vision remains steadfastly the same as when we launched in 2017; to support forward-thinking food and beverage startups that deliver great-tasting, nutritious products to people around the world.” 

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