This morning, Strauss Group is presenting its business strategy update for 2024-2026. Strategy highlights include focus on core businesses, further investments of 5%-7% of revenues in the plants and infrastructure in Israel, as well as ongoing sustainable growth in Israel, China and Brazil.

Strauss Group President & CEO Shai Babad commented: “The Group has ended 2023 with growth across most financial parameters, after a series of business processes that was set in motion during the year and will continue into 2024. The strategy update reflects the process of change which focuses on the Group’s core businesses and the strengthening of the company’s financial strength, as we continue to build infrastructure for strategic growth drivers.”

The past year was very complex and challenging on the national level. I am extremely proud of Strauss employees throughout the country, who continued to produce and market food and beverages, and did it all with a sense of mission, national responsibility, devotion to our consumers and to maintaining business continuity. We continue to pray for the safe return of all the hostages soon and strengthen the soldiers of the IDF and the security forces “.

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