Strauss Group Unveils A Game-Changing New Product Line: CowFree
For the first time in Israel: the CowFree product line
Introducing in Israel: CowFree Yotvata products and Symphony cream “cheese” based on animal free BLG protein, a protein identical in composition to one of the key proteins found in cow’s milk, produced through precision fermentation technology; This new category reflects Strauss Group’s purpose of “Nourishing a Better Tomorrow” by bringing Food-Tech innovation within reach of consumers. The first products in the CowFree line—will be available in retail stores across Israel in the next few weeks.
The first products in the range that are planned to be launched in the coming few weeks, are CowFree “Symphony” cream “cheese” and Yotvata CowFree drink, enriched with calcium and high-quality protein containing all essential amino acids. Since the protein is structurally identical to milk protein, the products are not suitable for individuals with milk protein allergies. Yotvata CowFree drink will be certified under ‘Rubin’ Mehadrin kosher standards, while Symphony CowFree will carry Rabbanut kosher certification. Additional products in the CowFree line are expected to follow.
Strauss is the first Israeli company, and among the first globally, to bring this technological innovation to the refrigerated aisle. This launch reflects the global trend of innovation and advanced nutritional technologies, making them accessible to Israeli consumers through a diverse range of high-quality, great-tasting offerings.
The CowFree product line provides solutions for broad populations. For example: those who separate meat and dairy will be able to consume Yotvata CowFree and enjoy a cappuccino even after a meat-based meal; additionally, consumers sensitive to lactose will benefit as well. Vegans and those reducing their consumption of animal-based foods will be able to enjoy a dessert based on Symphonia CowFree. Overall, the products will offer more choice to a wide variety of audiences and communities.
Shai Babad, President and CEO of Strauss Group, said: “The announcement we are making today to the Israeli consumer is part of a series of innovative initiatives led by Strauss as part of our strategy execution. Our investment in advanced food technologies, and our ability to make them accessible to everyone, reflect both our expertise and our purpose. Our success is measured not only by business results but also by the positive impact on the community and Israeli society. We will continue to advance the food industry in Israel through innovation, excellence, and social responsibility.”
Ariella Schiffenbauer Weiss, GM of Strauss Dairies, added: “The launch of CowFree marks another stage in the evolution of our dairy operations, as part of our vision to listen to our consumers and provide them with a wide variety of choices for every need and every occasion. As a leading food company in Israel, we are committed to continuing to surprise and delight with tasty, innovative, and nutritious products-giving consumers true freedom of choice.”
Barak Weinstein, Head of Strauss Neo, noted: “CowFree products are set to transform the dairy consumption experience and redefine the category. This product line, created with unique technology, represents a turning point in the food industry. It is a category that bridges technological innovation and culinary excellence. The new products provide fresh solutions for a wide range of consumers whose needs have only been partially addressed until now. Yotvata and Symphony CowFree bring consumers great taste and high-quality protein, and open new possibilities for those who separate meat and dairy, as well as for vegans.”
For further information, please contact:
Shiri Krispin Wallace
Spokesperson & Government Relations
972-53-6060200
Shiri.Krispin-Wallace@strauss-group.com
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