25 years since last establishing a production plant in Northern Israel

Strauss Group unveils state-of-the-art plant-based dairy facility at Michael’s Campus, Achihud, following NIS 270 million investment

The new facility will serve as a major industrial, economic and employment engine to drive Northern Israel’s recovery, and will enable Strauss Group, for the first time, to manufacture non-dairy versions of its portfolio

“This undertaking is an expression of our profound commitment to developing local industry, bolstering national resilience, and leading Israeli innovation in the growing global market”

Strauss Group is currently inaugurating a new plant-based dairy production facility, forming part of Michael’s Campus in Achihud in Northern Israel, with a significant investment of NIS 270 million.

The opening of Michael’s Campus is the realization of Michael Strauss’s vision. Michael Strauss always dreamed of developing the north and establishing Israeli industry as a global leader. For us, “Nourishing a Better Tomorrow” holds profound meaning – particularly in times like these. Building new industry in Israel at the present time is a statement: We’re here to stay, to build, to invest in the future of Israel and the north.

This is the first industrial site to be constructed by Strauss in the region since the Group last established a production plant in Israel’s north 25 years ago, and represents a strategic step in shaping an advanced, sustainable domestic food industry.

The new facility will manufacture a variety of plant-based beverages, yogurts and desserts, integrating advanced food technology with innovative approaches to meet the growing global demand for products designed for healthier, more mindful consumption.

The project aligns with Strauss Group’s vision of “Nourishing a Better Tomorrow” and reflects a deep commitment to driving Northern Israel’s recovery post-war, strengthening industrial and social resilience in the Galilee, and sustaining the growth of local industry during challenging times.

Shai Babad, President & Chief Executive Officer: “The plant-based dairy production facility is much more than an industrial project – it’s a symbol of hope, vision, and our commitment to the north. This is a strategic investment that creates jobs, develops local industry, and delivers innovative products that are aligned with a growing global trend. To us, this plant is part of the recovery and rehabilitation of Northern Israel, creating a link between a many years-long legacy and an investment in the future.”

Celebratory launch with a special edition of Pesek Z’man Oat Drinks

The first products to be manufactured at the new facility are four oat-based beverages, bearing the Strauss logo, using an improved recipe: Alpro Barista Oat Chilled Drink 1 liter, Alpro Oat Vanilla Chilled Drink 1 liter, a special edition of Pesek Z’man Oat Chilled Drink 750 ml in celebration of the launch, and Barista Oat Chilled Drink 500 ml. Strauss Group plans to later launch chilled soy drinks, as well as plant-based versions of its popular established brands to cater to a broader consumer base.