Since the nineteen-seventies Strauss Dairies have shared a relationship, based on collaboration ventures and know-how agreements, with the international Groupe Danone. In December 1996, Strauss Health (then Strauss Dairies Ltd.) and Strauss Holdings (then Strauss Nahariya Dairy Ltd.) engaged in a series of agreements with the French corporation. Danone purchased 20% of the shares of Strauss Health and granted Strauss Health an exclusive license for the use of Danone’s know-how in the manufacture of all Danone’s fresh dairy products, at present and in the future.
Danone invests greatly in product development and in the promotion of healthy nutrition all over the world. The partnership agreement allows Strauss Group to benefit from first-class know-how and innovation made available by the finest researchers in Danone’s institutes worldwide, particularly in Danone’s major research facility, Centre Daniel Carasso, in France.
Danone is the world leader in dairy products and in bottled water. Its prominent competitive position all over the world is based on well-known international brands and on a leading competitive position in the various domestic markets (brands that are leaders in their local markets account for over 80% of Groupe Danone’s global sales).
Danone has almost 90,000 employees in more than 120 countries.