In 2011 Strauss Water signed a partnership agreement with Virgin, a venture capital conglomerate that is considered one of the leading brands in the world. The partnership, based on Strauss Water’s operation in the UK, which has been active since 2004, is designed to leverage the best of both companies: Strauss Water’s expertise in water, its technological leadership and unique products, coupled with the Virgin brand’s power and its status as a world leader in terms of its marketing capabilities and understanding of the consumer.
The new company, Virgin Strauss Water, is active in the UK under the brand name “Virgin Pure, Improving Life with Strauss Water”, and engages in the marketing, sale and servicing of Strauss Water products.
Virgin Group Ltd. is one of the world’s largest investment companies and is considered one of the most famous and highly esteemed brands worldwide. It was established in 1970 by Sir Richard Branson and has developed very successful businesses in highly diverse sectors such as mobile telephony, transport, financial services, media, leisure, music, and health and wellness.
Virgin has established over 400 branded companies all over the globe and has 50,000 employees in 34 countries. The group is committed to quality, innovation and creating a competitive advantage in its products, and in this context, seeks to form partnerships with world-leading companies that are considered groundbreakers in their field.
The Virgin brand enjoys the highest awareness everywhere in the world, particularly UK, the United States, Canada and South Africa.
The brand places emphasis on improving people’s lives and on value for money, high quality, outstanding customer service, creativity and fun.
Virgin believes that companies should use their power and influence to create solutions for the major problems that the world faces today.