Business Partners

Strauss believes in partnerships, and maintains business collaborations with local partners along with partnerships with leading multinational corporations. Our partnerships are managed on the basis of a shared commitment to improving people’s lives everywhere.


Yad Mordechai

The Yad Mordechai Apiary was established in 1936, the year in which Kibbutz Yad Mordechai was initially established. The apiary was founded by the core group of settlers who founded the kibbutz. The pioneer members of Yad Mordechai waited about a year before first settling in a kibbutz called Mizpe Yam, near Netanya, where British and Australian regiments were stationed at the time. It was from these soldiers that the pioneers learned the tradition of honey production.

When the kibbutz community moved to its present location in southern Israel in 1943, honey became one of Yad Mordechai’s major industries. The Yad Mordechai Apiary started out with just a few hives. Today, there are several thousand. The Yad Mordechai Apiary specializes in the manufacture and marketing of natural honey products and is the Israeli market leader, with a share of around 56% of the honey market.

In 2003 the honey operation was acquired, along with the rights to the Yad Mordechai brand. The Company and the corporation owned by the kibbutz established Yad Mordechai – Elite. Since then, Yad Mordechai – Elite has expanded its operations to include olive oil and confitures.

In recent years Yad Mordechai has expanded its product offering in culinary worlds and has launched balsamic vinegar, 100% natural lemon juice, a series of cooking sauces, maple syrup and Dijon mustard.

The company’s vision seeks to add nature to the dinner plate, allowing consumers to experience it in every dish at every meal, combining tastes, colors, textures and the finest raw materials.

Areas of Activity

Milestones in the Partnership

2002
Honey Makes the World Go Around
Elite entered into a partnership with the Yad Mordechai Apiary after acquiring 51% of the enterprise. The agreement included the development, manufacture, sale, marketing and distribution of honey products, olive oil and confitures under the Yad Mordechai brand.