About Strauss Group
We deliver fresh, delicious, nutritious, and innovative products which make your lives easier, healthier, and more enjoyable @StraussGroup
PROFILE: We are an agile, fast-growing food and beverage company, active in 20 countries, reaching millions of consumers each day, delivering fresh, delicious, nutritious, and innovative products which make your lives easier, healthier, and more enjoyable. Strauss Group Ltd, headquartered in Petach Tikva, Israel generated U.S.$ 2.2 billion in consolidated sales in 2012, a 6.3% increase over 2011. Our stock (STRS) is publicly traded on the Tel Aviv 25 Index, and Strauss Group enjoys an AA+ credit rating from Ma’alot, an affiliate of Standard and Poor’s.
PARTNERSHIPS: A global business, we expand our offering and reach through strategic partnerships with respected, leading-edge multinational corporations such as Danone, PepsiCo, São Miguel, Haier, TPG and Virgin Group to bring you an even greater choice of great value and high quality food and beverage products.
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| We partner with Danone to bring our consumers in Israel fresh dairy products with a focus on health and nutrition, and we market globally successful brands from the Danone range, such as Activia and Actimel, to our consumers in Israel. | We partner with PepsiCo to deliver Sabra hummus and chilled dips and spreads in the U.S. and Canada, and to bring Frito-Lay's salty snacks to consumers in Israel. Our joint venture with PepsiCo under the Obela brand brings hummus to Mexican and Australian consumers. | We partner with São Miguel Holding in Tres Coracoes (3C) a 50/50 JV in Brazil for production and distribution of roast and ground coffee and other products. | We partner with Haier to bring purified drinking water solutions to customers in China, using our breakthrough purification technology | We partner with Virgin Group to bring Strauss Water's purification solutions and drinking water appliances to customers in the UK. | We partner with the private equity fund, TPG Capital, to enhance and expand our presence in the coffee category. |
Our global team is made up of 14,000 employees in 20 countries @StraussGroup
We employ 14,000 people in 20 countries, and indirectly provide employment and economic opportunity for contracted employees, franchisees, independent distributors and thousands of business partners and suppliers around the world.
We maintain an increasingly global presence with activities in 20 countries. @StraussGroup
We maintain an increasingly global presence with activities in 20 countries.
Our brands are well known throughout the world and many are leading brands in their local markets. In some cases, our brands lead innovation in their categories.
Strauss Group’s operating structure:
| Strauss Israel | PepsiCo-Strauss Fresh Dips & Spreads | Strauss Coffee | Strauss Water | Max Brenner | |
|---|---|---|---|---|---|
| Global Sales in 2012: U.S.$: 780 million | Global Sales in 2012: U.S.$: 140 million | Global Sales in 2012: U.S.$: 1.13 billion | Global Sales in 2012: U.S.$: 112 million | Global Sales in 2012: U.S.$: 36 million (excluding franchisee sales) | |
| Strauss Israel develops, manufactures, sells, markets and distributes a broad variety of branded food and beverage products in Israel in two main categories: “Health & Wellness” and “Fun & Indulgence”. We are the second largest food company in Israel. Our brands are leaders in the Israeli food market in all our core categories. | PepsiCo-Strauss Fresh Dips & Spreads develops, manufactures, sells, markets and distributes dips and spreads through our Sabra brand in the U.S. and Canada, and through our Obela brand in Mexico and Australia. In the U.S., Sabra is the leading, and fastest-growing, chilled dips & spreads brand in the U.S. and is responsible for 86% of the growth of the hummus category in recent years. | Strauss Coffee develops, manufactures, sells, markets and distributes a variety of branded coffee products, chocolate drinks and other drink powders. We are the fifth-largest coffee company in the world in terms of green coffee procurement. In Brazil, Tres Coracoes processes and sells coffee and other products to the local market and green coffee to customers in Brazil and abroad. Outside Brazil, our main markets are in Europe and Israel. | Strauss Water engages in the development, assembly, marketing and servicing |
of filtration and purification appliances for drinking water, bringing cutting-edge water purification and filtration technology developed in Israel, offering clean and tasty drinking water as well as convenience of use, to the Israeli, British and Chinese markets. Strauss Water’s aim is to fulfill the basic need for clean, safe drinking water, while caring for people, water and the environment.
Max Brenner develops, manufactures and sells premium chocolate products under the Max
Brenner brand in over 40 “Chocolate Bars”, in 5 countries (company owned and franchised). With the Chocolate Bar concept, Max Brenner enhances the social experience of going out and enjoying the pure fun of drinking and eating chocolate.
@StraussGroup is five businesses in one Group: each brings a different experience to our diverse customers and consumers #sustainability
