Sustainability

For the past two years, the effects of the Covid-19 pandemic have impacted many aspects of our lives. From the physical threat the virus poses, through its economic impact, to the effect on people’s mental health and well-being, Covid-19 has had severe consequences. From the beginning of the pandemic, Strauss stepped up and acted to provide support for various people, groups, and partners across the world.
The Covid-19 pandemic sent shockwaves across the world, disrupting supply chains and presenting complex challenges to our operations, while demand shot through the roof as more and more people remained at home. We have remained committed to optimally continuing our activity to meet the rising demands and provide our food products to people around the world. Ensuring the continuity of our supply required us to develop and implement innovative and creative solutions. Swiftly and efficiently transitioning and adapting to the new reality created by Covid-19 allowed to continue providing food products to our customers.

We believe that as a large-scale, socially conscious company, we have a responsibility to provide support and assistance where we can. Our support strategy consisted of four major efforts:

The actions we took are focused with:

• Accessible food to elderly people and underprivileged
• Close contact and supply to medical personnel with the variety of our products

Key initiatives

• Cooperation with “Latet” in Israel:
  • Distributing 1,000 food packages and supplies to the elderly prior to the Pesach holiday – with financial and product donation and the assistance of volunteers from strauss group employees.
  • Distributing 1,000 food packages and supplies to the elderly in the Arab community during the Ramadan – with financial donation and employee volunteer to help make food accessible for the Arab community so they can remain in their homes and still celebrate the holiday during Ramadan
• Cooperation with the Matnasim organization to the distribution of food packages for Pesach as part of our israeli campaign to protect the elderly population. 2,000 packages were handed out throughout the country.
• “Vesamarta” initiative – supplying 500 indulging packages to 150 geriatric facilities in Israel
• Employee volunteering to protect the elderly – a weekly “happy talk” that our employees took part and called lonely senior citizens
• The distribution of 10,000 packages with the Israeli organization for food producers along with the biggest food manufacturers in Israel

• A food truck to support Israeli medical personnel in hospitals and “Magen david adom” units across Israel- the truck delivered products from the variety of Strauss’s products and reached over 70 medical institutions and 5,000 medical personnel enjoying these products

Global initiatives

• Sabra distributed 11,000 products to a variety of hospitals in New York
• The coffee company in Romania has distributed coffee products to first responders – medical personnel and local law enforcement
• Sabra has delivered more the 2,000 food donations through local food NGO’s in New York
• The coffee company in Poland distributed more than 41 KG’s of coffee in the Poznan area
• Sabra delivered Guacamole dips to students that suffer from under nutrition in New York
• The coffee company works on promoting venture to support senior citizens through an initiative in Serbia to distribute 50,000 coffee products