Ethical Purchasing and Fair Trade Coffee
Strauss is one of the largest coffee manufacturers in Central and Eastern Europe and in Brazil. In the countries in which we purchase our coffee beans, the coffee industry constitutes a main source of income, such that the production of coffee has significant economic and employment influences on society. We believe that the production of coffee can be sustainable only if it allows for the respect of human rights and fair employment and sustenance to farmers, their families and their employees. Purchasing from suppliers who insist on sustainable production is also an expression of our commitment to protecting the environment and conserving energy.
Coffee Purchasing Through the 4C Organization
Strauss cooperates with the 4C organization (Common Code for the Coffee Community Association) thought which Strauss purchases sustainable coffee. 4C is a global association that connects producers, trade organizations, industry and civil society. The aim of the organization is to cultivate sustainability in the green coffee supply chain and to increase the amount of coffee that meets the basic criteria of sustainability in fair employment, human rights, environmental protection, and economic feasibility. Naturally, the purchase of fair trade coffee, via this organization, increases the costs of coffee purchases and also requires the payment of membership fees relative to the level of purchases from the 4C. We accept these additional costs in our commitment to the principles Corporate Responsibility.