Ethical Purchasing and Fair Trade Coffee
Strauss is one of the largest coffee manufacturers in Central and Eastern Europe and in Brazil. In the countries in which we purchase our coffee beans, the coffee industry constitutes a main source of income, such that the production of coffee has significant economic and employment influences on society. We believe that the production of coffee can be sustainable only if it allows for the respect of human rights and fair employment and sustenance to farmers, their families and their employees. Purchasing from suppliers who insist on sustainable production is also an expression of our commitment to protecting the environment and conserving energy.
Coffee Purchasing of 4C Certified Coffee
Strauss cooperates with the 4C (Common Code for the Coffee Community) certification system, by including in its purchasing policies 4C certified sustainable coffee. 4C is a global sustainability standard that connects producers, trade organizations, industry and civil society. The aim of the organization is to cultivate sustainability in the green coffee supply chain and to increase the amount of coffee that meets high standards criteria of sustainability in fair employment, human rights, environmental protection, and economic feasibility. Naturally, the purchase of 4C certified coffee increases the costs of coffee purchases. We accept these additional costs in our commitment to the principles of Corporate Responsibility.