Our vision and values

Strauss vision: Creating wonder out of basics


The combination of Strauss Group’s unique vision and our ability to take the most basic of raw materials and turn them into wonders is instilled in the company: it’s both a business concept and a driver of product development. Our vision inspires us to enrich the quality of people’s lives all over the world by developing businesses, special products and innovative solutions.


Strauss values


Caring & Daring: Caring means paying close attention to our consumers, customers, employees, partners and the communities we operate in. Daring is the ability to act bravely, taking risks to advance significant change.


Passion & Responsibility: Our passion is the joy of creation, our genuine desire for food, the delight of giving, our need to nourish others. Taking responsibility makes us dedicated to advancing our vision, reaching our consumers and society as a whole. We act with responsibility and passion for everything we do.


Team: We create winning teams where every player is a key player. We treat our team members with trust and mutual respect. Beyond our own employees, we advance partnerships as a way to increase the scope and scale of our activity and create greater value for society.