Strauss at a glance
Strauss Group is a food and beverage company, dedicated to enriching and improving people’s lives through our fresh, delicious, nutritious, and innovative products. Our portfolio of five companies provides a response to two leading trends in food and beverage consumption: Health & Wellness, and Fun & Indulgence. We are headquartered in Israel, active in 24 countries, and, in 2013, Strauss Group generated $2.35 billion in consolidated sales.
We employ over 13,500 people and indirectly provide employment and economic opportunity for contracted employees, franchisees, independent distributors and thousands of business partners and suppliers around the world. Strauss Group is traded on the Tel Aviv 25 Index, which includes Israel’s largest public companies, and earns an AA+ credit rating from Ma’alot, a Standard and Poor’s affiliate.
Our brands include market leaders in several countries and categories and reach millions of consumers each day.
At Strauss Group, we have always placed great value in partnerships, believing them to be a sustainable platform for expanding our offering for the benefit of our consumers around the world. We partner with respected, leading-edge multinational corporations such as Danone, PepsiCo, Haier, Virgin and TPG, and with local leading players such as Sao Miguel, Yotvata and Yad Mordechai, to deliver quality, innovative products which offer healthy choices and contribute to sustainable lifestyles.
International partnerships
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| We partner with Danone to bring our consumers in Israel fresh dairy products with a focus on health and nutrition, and we market globally successful brands from the Danone range, such as Activia and Actimel, to our consumers in Israel. | We partner with PepsiCo to deliver Sabra hummus and chilled dips and spreads in the U.S. and Canada, and to bring Frito-Lay's salty snacks to consumers in Israel. Our joint venture with PepsiCo under the Obela brand brings hummus to Mexican and Australian consumers. | We partner with São Miguel Holding in Tres Coracoes (3C) a 50/50 JV in Brazil for production and distribution of roast and ground coffee and other products. | We partner with Haier to bring purified drinking water solutions to customers in China, using our breakthrough purification technology | We partner with Virgin Group to bring Strauss Water's purification solutions and drinking water appliances to customers in the UK. | We partner with the private equity fund, TPG Capital, to enhance and expand our presence in the coffee category. |
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Strauss Group sales by company, 2013
| Strauss Israel | PepsiCo-Strauss Fresh Dips & Spreads | Strauss Coffee | Strauss Water | Max Brenner | |
|---|---|---|---|---|---|
| Sales in 2013: $ 574 million | Global Sales in 2013: $ 347 million | Global Sales in 2013: $ 1.14 billion | Global Sales in 2013: $ 139 million | Global Sales in 2013: $ 34 billion | |
| Develops, manufactures, sells, markets and distributes branded food and beverage products in Israel in two main categories: "Health & Wellness" and "Fun & Indulgence". We are the second largest food company in Israel. Our brands are leaders in all our core categories. | Develops, manufactures, sells, markets and distributes dips and spreads through our Sabra brand in the U.S. and Canada, and through our Obela brand in Mexico and Australia. Sabra is the fastest-growing chilled dips and spreads brand in the U.S. In 2013, the Obela hummus brand was launched in the three leading chains in Australia. | Develops, manufactures, sells, markets and distributes branded coffee products, chocolate drinks and other drink powders. We are the fifth-largest coffee company in the world in terms of green coffee procurement. In Brazil, the JV Tres Coracoes processes and sells coffee and other products to the local market and exports green coffee to customers abroad. | Develops, assembles, markets and services filtration and purification appliances for drinking water, using cutting-edge technology developed in Israel, offering convenient, clean and tasty drinking water to Israeli, UK and Chinese consumers. | Develops, manufactures and sells premium chocolate products under the Max Brenner brand in over 50 "Chocolate Bars", (including franchisees) in 6 countries. Max Brenner Chocolate Bars enhance the social experience of going out and enjoying the pure fun of drinking and eating chocolate. |
Note: Figures for Sabra and Obela reflect Strauss 50% share. Strauss Coffee and Green Coffee figures include Strauss 50% share in 3C. Figures for F&I include Strauss 50% share in the salty snacks business. Strauss Water includes Strauss share in Strauss Water UK and China. In Brazil we operate through Tres Coracoes, a 50%/50% JV with Sao Miguel Holding e Investimentos.
Our economic contribution
The direct economic value we generate through sales of our products is distributed among our stakeholders and contributes to their prosperity. Beyond this direct contribution, our business activities benefit many thousands of families and their dependents in 24 countries, stimulate economic activity through our supply chain through more than 17,000 suppliers and business partners, and supports community development and social prosperity.
Note: Financial figures in NIS were converted to $ at the rate of 3.46. This table is for representative purposes only and details may differ from our published annual financial accounts. In the case of any difference, our audited financial accounts published for 2013 will prevail. Also, this chart represents the direct economic value of the revenue generated by companies 100% owned and controlled by Strauss Group and may therefore differ from consolidated financial figures reported.
